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Impulse buying on your Smarthphone


Edge Innovation and WITtIT joined forces to bring to the audience a new way of buying through smartphone or tablet their desired products while people are watching their favorite shows!


It’s an innovative and out of the box project that had an excellent reception in the market, especially by the Portuguese Cable Operators.
Although it seems an easy thing to do, the technological complexity of the project is huge, due to the synchronization of the product placement and the “promocode” associated to it on the device.


Stay tuned because many surprises are yet to come

The full article can be read at  Computer World


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